Information:
Chellaram and Sons Ltd. established its business in
the capital Banjul, The Gambia, back in 1958. Its main
business activities are as agent importers & distributors
for branded supermarket products in West Africa.
It imports and distributes Fast Moving Consumer Goods
(FMCG) from the leading MNC's. Their customers include
Gambia's hotels, guest houses, bars, restaurants, supermarkets,
convenience stores as well as the general trade. They
have their own fleet of vehicles that make deliveries.
On a daily basis they are routed to the metropolitan
areas in Greater Banjul as well as to the remote interior
of the country.
The firm is a full-service providers of dry, chilled
and frozen foods, beverages, personal care products
and household goods.
Chellaram has witnessed incredible developments in the
Gambia's cultural and political history and the company's
long-term strategy for the country is grounded in its
breadth of local experience and understanding.
Legal Form:
Private Limited Company
Origins & History:
Kishinchand Chellaram (hence the KC initials in our
company logo), the late founder, started his business
from a textile shop in Chennai (Madras) in 1916. With
an expansion plan in place and the first overseas office
set up in Yokohama in 1918, the next decade saw the
Kishinchand Chellaram Group become one of the leading
trading companies in West Africa with branches across
four continents. In 1923 a Management team appointed
by Shri Kishinchand Chellaram arrive and set up the
group's first branch in Nigeria, West Africa, commencing
with wholesale operations in textiles.
Over time, the company moved from retailing into wholesaling
and manufacturing. The opening of Chellaram in The Gambia
in 1958 was an important part of the Group's international
expansion. It adopted the 3 umbrellas because in Africa
chiefs often walked round with an umbrella.
Mr. Ram T. Chellaram, grandson of Kishinchand Chellaram
who entered the business in 1960, was the flag-bearer
of the company's legacy in The Gambia. It is now under
the leadership of Mr. Nitin, Managing Director. In 1982
the company shifts focus from supermarket retail to
wholesale distribution in West Africa.
Import Product Range:
Soft Drinks
Juices
& Mineral water
Alcohol
Dry Food
Chilled & Frozen
Dairy
Confectionary
Personal Care
Household
Chemicals
Bicycles
Agents & Distributors For:
Brauerie Beck &
Co. Ltd.
Coca Cola
J. Garcia Carrion
United Distillers
Rayner Burgess Ltd.
Kopcke Trading International
Golden Wonder
HRH International
Kellogg's
Henri Wintermans
Nestlι Rowntree
Tesco range of products
Johnson & Johnson Baby Products
Don Simon
Juices & Wines
Cadbury's Confectionery
Oman Insecticides (Tox) & Air Fresheners Co.
Branches:
Managing Director
Tel: 4392911
Tel: 7797509
Kanifing Industrial Estate
Consumer goods distribution
Tel: 4391469
4392913
7660802
Senegambia Shop
Tel: 7172306
7204104
Opening
Hours:
Kanifing Shop
Monday to Thursday 9am to 6pm; Friday 9am to 1pm and
3pm to 6pm; Saturday 9am to 2pm
Senegambia Shop: Monday to Saturday, 9am to 10pm; Sunday
10am to 7:30pm |
