 
Contact Address Details:
Banjul head office
Gambia
Tourism Authority
Official Website of GTB:
Kololi
(Near the Palma Rima Junction)
PO Box 4085, Bakau, Banjul area
Tel no: +220 4462493
4462491
4462494
4464858
4463678
(Senegambia Craft Market)
Fax. 4462487 or 4464859
Email: info@gta.gm
European Offices - Representatives:
Sweden
Gambias Turistbyra
411 14 Goteborg
Tel: + 46 (0) 31 13 66 50
Fax: +46 (0) 31 13 68 03
Germany
Dusseldorf
Feuerbachstraße 26
T: ++49 (0) 2114939584
F: ++49 (0) 2114939586,
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Structure of the GTA:
Office Of The Director General & Chairman
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Departments:-
- Administration & Finance
- Development, Investment & Culture
- Marketing & Promotion
- Quality, Licensing & Control
- Tourism Human Resources
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Information:
The Gambia Tourism Authority was established by an Act of
the National Assembly in July 2001 to promote, develop, regulate
and oversee the tourism
sector in the Gambia.
 This
is comprised of hoteliers, travel
businesses and entertainment. The Gambia Tourist Board
is also responsible for advising the tourism sector and it
offers a one-stop-shop service; the authority is aggressively
marketing and promoting foreign & local investment in
the tourism industry. They also work in co-operation with
their European partners to develop sustainable tourism products
and services in Africa.
Functions:
 As
part of the authoritative order of the authority the setting
up of quality control systems, investment, standards,
and security feature as important functions in the day-to-day
activities of the tourism body.
Marketing:
The sort of tourists that that the country attracts is to
a large degree influenced by the way in which the country
develops and showcases the the Smiling Coast as a tourism
destination. Therefore the authority's main marketing aim
is to target high spending, up-market tourists while using
the motto "Your Haven in Africa"
Strategies:
In order to achieve its objectives the Gambia Tourism Authority
will continue to:
• developing
product quality;
• encouraging
potential investors to finance tourism initiatives further
up-country;
• promoting
& boosting the marketing and development of value added
products;
• promoting
the idea of all-year-round tourism especially the so-called
green season which runs from July to October;
•
reinforcing safety and security.
•
sticking with the principles of the Responsible
Tourism Policy;
• and finally targeting new and
old markets.
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